Nokia disrupted but it’s time for the Finns to disrupt others businesses as well. Here’s a humble list of 4 ideas Nokia can leverage for not only making more money but make more users happier.
Open Ovi Maps and release the API to the wild. Let developers play and integrate Ovi Maps everywhere, even out of the Symbian^3, MeeGo, Maemo ecosystem. Make it as fun, easy, silly, stupid and engaging as the other APIs out there, courtesy of Flickr, Google Maps etc. Unify the mobile and desktop experience and let people embed Ovi Maps in their blog posts and sites. Ovi Maps is brilliant, it’s accurate, it’s awesome even on a device like Nokia X6 which is more of a music device than anything else.
Other Ovi services
Remove the fat. Keep Ovi Mail for emerging markets, Ovi Maps for the whole world and that’s it. Either offer Ovi Music to every single country or kill it as well. Use 3rd party services not because they’re necessarily better or cooler but because they’ve been there before Ovi. YouTube, Flickr, Facebook, Twitter etc i’s where everyone hangs out. That’s one thing and searching, installing, using a 3rd party app on the Ovi Store it’s another.
Or Nokia Accessories for every single Nokia phone out there. Sell license to 3rd parties to come up with whatever thy want for the hundreds of millions of Nokia devices out there. Throw in some beautiful Finn design and inspiring technology for high end user and enthusiasts / hackers. Create the Ovi Accessories ecosystem.
Disrupt in hardware. Finns proved they can do it with the N95, the N900 etc. Bring RFIDs and tie it with Nokia Money, improved CMOS and Carl Zeiss optics for HD 1080p single tap video uploads, micro location hardware (Ovi Accessories also) etc. Make devices available a week after they’re announced. Pimp up the specs with faster CPUs and more than 256MB of RAM.