PC Magazine claims
A new store isn’t going to solve the major problem with Android tablets, which is that they lack compelling tablet-focused apps from major, popular brands. But it’s a good move, and it’s very different from Google’s first attempt at selling hardware online, the doomed Nexus One store. The reason: this time, wireless carriers aren’t involved.
While this is true and carriers aren’t involved this time, Google has a bad record when it comes to selling hardware:
1. Nexus One – doomed
2. Chromebook – doomed
3. Google tablet – ?
PC Magazine assumes that telcos will give up subsidizing and selling 3G and 4G tablets and surrender to Google’s try to promote the WiFi Google tablet only. With a fail record like that, chances are Google will fail again because Google is still the old Google. This is not a bad thing though. It just means that Google has no retail experience and it still is an engineer driven company.
Even if Google “subsidize these tablets itself” it won’t make much of a difference for the “lack compelling tablet-focused apps” and lack of successful marketing and successful sales of Google hardware using Google online stores.
Google has to make it with its Google tablet store but chances are it won’t, not this time, not this way.