Rory Sutherland

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Rory Sutherland TED, A Good Story Needs Great Body Language

When a man describes himself as “Fat bloke at Ogilvy, IPA; The Wiki Man” your radar screen immediately blinks. Meet Rory Sutherland, the Vice Chairman of Ogilvy Group UK (according to LinkedIn) and of the most enjoyable TEDx Athens 2011 talks according to my totally unscientific poll later that night. I’d argue he was the best story teller of the event but that’s another story for me to tell.

It’s fascinating to learn from this great story teller and realize the difference between event speakers and performers. I’m sure Rory told this particular story quite a few times. You can tell from his eyes. He rarely looks the monitors in front of him and when he does it’s only for a blink of an eye. (more…)