McDonald’s new CEO, Steve Easterbrook, tells a story. How his company and Apple worked together to integrate Apple Pay in just 8 weeks.
According to Steve Easterbrook it took between 8 to 10 weeks. From the time Apple invited McDonald’s executives to see Apple Pay till it was announced on stage by Tim Cook. Think about it. 14.000 restaurants in just two months. McDonald’s serves 70 million people a day. Huge.
McDonald’s Massive Consumer Scale Meets Apple Pay Intuitive Design In 8 Weeks, 14.000 Restaurants
Big Mac new CEO also mentions that only 10 to 12 of his people worked in the project. He points that out as an example of agility for the new McDonald’s era.
There is also another angle to that. How Apple builds products for massive scale and success within a matter of weeks. In a simple, quick and intuitive way.
The story comes from the “Reboot Stories with Dean DeBiase and McDonald’s Steve Easterbrook at AKTA’s Innovation Series”. There is plenty of great stuff in the video. If you are interested in the Apple Pay story only hit play on the video below.